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Social Media Strategy and Best Practices

 
 

We are in the midst of a social media phenomenon. Social networking, in which information, blogs, video and tweets are permanently and easily shared across mobile devices, is transforming our global culture. New innovations with social networking tools ( Facebook, Twitter, YouTube and LinkedIn ) creates both benefits and challenges. As individuals, organizations and businesses shift with the changes, it is important to implement a social media strategy as part of your overall  plan.

“Why is it necessary to have a social media plan and strategy? It’s about engaging your audience/ customers in an authentic way to provide helpful information, solve problems and build relationships to achieve business goals and gain a leg up on the competition”[1] The most important message is to leverage company core values to create social media guiding principles and best practices for the company and its employees. Read more..
 
 
 
 
leadership
 
Doreen Nicastro, MPH
Networlding Facilitator and Social Media Strategist
Linkedin: www.linkedin.com/in/doreennicastro
Twitter: www.twitter.com/nicastrod
www.nicastroconsultants.com
617-271-3769
 
 
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